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Charles Rathmann
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Join date: Jul 16, 2024
About
I think, talk and write about enterprise software.
And fish. And spoil my wife and daughter.
Posts (14)
Sep 19, 2025 ∙ 3 min
Why Nobody Gives a Crap About Your Software Marketing Content
One thing lost in the decline of trade publications is objectivity. An individual advertiser has a goal that may prevent them from sharing certain insights or addressing certain topics in top-of-funnel communications used to drive awareness and leads.
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Jun 24, 2025 ∙ 5 min
Radical Thoughts on LLMs for Marketing and Communication
An LLM may emulate human speech, but it is still a machine. Our corporeal bodies may be machines--poorly-designed, prone to systemic, acute and chronic issues and decay but machines nonetheless.
But we are not. References to Rene Descartes, Gilbert Ryle, Martin Buber and others.
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Feb 24, 2025 ∙ 7 min
InSite’s Elevation Pro And Construction Software Modernity as A Selection Criteria
The value of construction software increases when it exposes data and functionality through mobile devices—which is one more capability that
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