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THE EXPLAINER
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.


Early Adopter Opportunity: Hey Julia Makes Construction AI Intuitive and Simple
Stack Construction Founder Phil Ogilby Looking for Contractors to Try HeyJulia.ai Stack Construction Technologies Founder Phillip Ogilby is launching HeyJulia.ai, which marries construction artificial intelligence (AI) with a voice interface for the field. As construction software vendors scrambled to add artificial intelligence (AI) to their product stack, either to impress investors or the market, they mostly picked the low-hanging fruit first. While some applications explo
Charles Rathmann
Apr 305 min read


ADP Doubles Down on Construction HCM Software: From Market Entry to Maturation
Improved rostering functionality could help ADP Workforce Now for Construction make inroads against niche competitors. New rostering and role-specific functionality make the giant a more desirable partner for contractors. There are many fine construction-focused human capital management (HCM) software companies out there. They are a balm for contractors and, yes, software vendors who needed a solution rigorous enough for the industry’s needs for certified payroll reporting (p
Charles Rathmann
Apr 275 min read


The Agentic AI Elephant In the Room
Understanding agentic AI in ERP and requirements for JSON, consistency and granularity of design.
Charles Rathmann
Apr 185 min read


How AI-Enabled ERP Is Setting Up Customers and Software Vendors for Disruption
When ERP vendors embed AI tools in their products, what questions should prospects and customers ask about the future?
Charles Rathmann
Apr 126 min read


What Construction Software Consolidation Means For Customers
Construction software startups are being acquired--what does this mean for their customers?
Charles Rathmann
Apr 63 min read


LLMs are Wrong for Mission Critical Tasks
Are large language models (LLMs) like ChatGPT or Claude usable for most mission-critical uses in industry?
Charles Rathmann
Apr 24 min read


Enterprise AI: Why Keep Humans In The Loop?
When do we defer to artificial intelligence (AI), and when do we hold the reins? The answer, as is the case with most complex matters, is ... it depends. Can We Understand the AI Output? In simple enterprise software AI processes--processes that may really be rebranded algrorithmic processes--human involvement can be removed more easily. Barriers to complete automation may in some cases depend on establishing a comfort level with end users. A construction estimating process m
Charles Rathmann
Mar 242 min read


Infrastructure Planning Failure in Neenah, Wis. Has Proptech Software Implications
Neenah subdivision residents going years without roads, existing roads crumbling. We alk with mayoral candidate Scott Becher about the roles of software, hardware and wetware in solving the problem.
Charles Rathmann
Mar 1813 min read


Tactics for Hard Times in Enterprise Software Sales
Enterprise software pipelines in 2026 are challenging, particularly for middle-market vendors. What can be done to convert leads into opportunities?
Charles Rathmann
Mar 105 min read


The Artificial Intelligence End User Licensing Agreement (EULA) Just Saved Civilization
Anthropic, Hegseth’s Ultimatum and Threats to Safety and U.S. Competitiveness Bucking pressure from the U.S. Department of Defense , Anthropic is refusing to revise its safeguards in its end user license agreement (EULA) and usage policies for its Claude AI model. Hegseth had issued a Friday, March 27 2026 deadline for Anthropic to enable their instance of the technology to conduct mass surveillance and autonomous kill missions. Anthropic CEO Dario Amodei refused , leadi
Charles Rathmann
Feb 283 min read


Why Nobody Gives a Crap About Your Software Marketing Content
One thing lost in the decline of trade publications is objectivity. An individual advertiser has a goal that may prevent them from sharing certain insights or addressing certain topics in top-of-funnel communications used to drive awareness and leads.
Charles Rathmann
Sep 19, 20253 min read


Radical Thoughts on LLMs for Marketing and Communication
An LLM may emulate human speech, but it is still a machine. Our corporeal bodies may be machines--poorly-designed, prone to systemic, acute and chronic issues and decay but machines nonetheless.
But we are not. References to Rene Descartes, Gilbert Ryle, Martin Buber and others.
Charles Rathmann
Jun 24, 20255 min read


InSite’s Elevation Pro And Construction Software Modernity as A Selection Criteria
The value of construction software increases when it exposes data and functionality through mobile devices—which is one more capability that
Charles Rathmann
Feb 24, 20257 min read


A New Affordable Low Code Construction Project Management Software Option
We sit down with digipark.pro to learn about their construction project management tool built on the Notion low-code platform
Charles Rathmann
Nov 4, 20244 min read


Contech Economics Insights from Paco Escofet Gomez
We discuss contech (construction technology) and construction software with contech economist Paco Gomez Escofet.
Charles Rathmann
Oct 9, 20241 min read


The Bleedover Between Proptech and Contech
Business software has long recognized the bleedover between construction and property management--are these to technologies converging?
Charles Rathmann
Sep 20, 20245 min read


Should You Believe What You Read About Enterprise Software?
Whether you are pulling the trigger on a multi-million dollar enterprise resource planning (ERP) project or a more modest software...
Charles Rathmann
Sep 4, 20247 min read


3 Reasons to Buy Enterprise Software From A Startup
Should you buy enterprise software from a startup? Maybe. Find out more here.
Charles Rathmann
Aug 29, 20245 min read


The Way of The Stoic Marketer in Enterprise Software
Stoicism puts virtue above all other things which is hard when marketing software against those with other ideals.
Charles Rathmann
Aug 2, 20247 min read


Why Construction CRM is More Important than Ever
With ABC's Construction Backlog Indicator creeping up and up, reaching 8.4 months in June of 2024, do contractors still need construction CRM to help them grow? The simple answer is YES.
Charles Rathmann
Jul 24, 20242 min read
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