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THE EXPLAINER
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.


Why Nobody Gives a Crap About Your Software Marketing Content
One thing lost in the decline of trade publications is objectivity. An individual advertiser has a goal that may prevent them from sharing certain insights or addressing certain topics in top-of-funnel communications used to drive awareness and leads.
Charles Rathmann
Sep 193 min read


Radical Thoughts on LLMs for Marketing and Communication
An LLM may emulate human speech, but it is still a machine. Our corporeal bodies may be machines--poorly-designed, prone to systemic, acute and chronic issues and decay but machines nonetheless.
But we are not. References to Rene Descartes, Gilbert Ryle, Martin Buber and others.
Charles Rathmann
Jun 245 min read


InSite’s Elevation Pro And Construction Software Modernity as A Selection Criteria
The value of construction software increases when it exposes data and functionality through mobile devices—which is one more capability that
Charles Rathmann
Feb 247 min read


A New Affordable Low Code Construction Project Management Software Option
We sit down with digipark.pro to learn about their construction project management tool built on the Notion low-code platform
Charles Rathmann
Nov 4, 20244 min read


Contech Economics Insights from Paco Escofet Gomez
We discuss contech (construction technology) and construction software with contech economist Paco Gomez Escofet.
Charles Rathmann
Oct 9, 20241 min read


The Bleedover Between Proptech and Contech
Business software has long recognized the bleedover between construction and property management--are these to technologies converging?
Charles Rathmann
Sep 20, 20245 min read


Should You Believe What You Read About Enterprise Software?
Whether you are pulling the trigger on a multi-million dollar enterprise resource planning (ERP) project or a more modest software...
Charles Rathmann
Sep 4, 20247 min read


3 Reasons to Buy Enterprise Software From A Startup
Should you buy enterprise software from a startup? Maybe. Find out more here.
Charles Rathmann
Aug 29, 20245 min read


The Way of The Stoic Marketer in Enterprise Software
Stoicism puts virtue above all other things which is hard when marketing software against those with other ideals.
Charles Rathmann
Aug 2, 20247 min read


Why Construction CRM is More Important than Ever
With ABC's Construction Backlog Indicator creeping up and up, reaching 8.4 months in June of 2024, do contractors still need construction CRM to help them grow? The simple answer is YES.
Charles Rathmann
Jul 24, 20242 min read


Can a 10-Min. Read Transform Your Software Marketing?
Can a 10 minute read vastly improve your software marketing skills? Yes and no.
Charles Rathmann
Jul 23, 20243 min read


No-Nonsense Talk about AI in ERP
Let's be clear. Artificial intelligence (AI) has been creeping into enterprise resource planning (ERP) software for a decade. Early on,...
Charles Rathmann
Jul 22, 20242 min read


Enterprise Software Marketing Pros: Meet Your New Resource
So you are a director or vice president of marketing, demand gen or performance marketing. You’re charged with taking to market an...
Charles Rathmann
Jul 22, 20242 min read


Evaluating or Selecting Construction Software? Read This First.
Executives evaluating and selecting construction software should look beyond the feature list. Here's why.
Charles Rathmann
Jul 22, 20243 min read
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