Fixed Price Analyst Services Programs
More and more enterprise software companies--including your competitors--rely on outside and third parties for software marketing content. We do a lot of that. But now our clients are asking us to create content under our brand as third party analysts.
How does that work? How much does it cost?
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We're making it simple.
Differentiate Your Software in Three Easy Steps
We're all about helping enterprise software companies explain their offering, and increasingly, our clients want this content to come under our brand as a third party expert. This makes you more credible, and our objective analysis can also inform your other marketing efforts.
STEPS 1-3
FIXED PRICE
$16,000
Given two- to three-month project timeline.
1
DISCOVERY/ANALYSIS
Rathmann Insights will take you through our structured discovery process to learn the strategic differentiators of the software product.
2
LONG FORM CONTENT
Next, we'll generate a long-form (up to 2,000 words) whitepaper on your product, where it sits in the market, who ought to buy and why. This will also be excerpted in a blog post on The Explainer blog so you can share a third party link on social that ties into the whitepaper hosted on your own domain.
This content can focus on broad product capabilities, net new functional capabiltiies, changes in application architecture or other elements of the product.
3
VIDEO INTERVIEWS
We'll interview an executive--product manager, CEO, whoever you want to position as an expert--on Streamyard and create up to four brief videos and two teaser videos for use on social, exposing and extending what we cover in the whitepaper. This content can also be delivered as a LinkedIn Live webinar and then made available on demand.
4
ONGOING CONTENT FLOW (additional cost negotiable based on scope)
Whether it's trade shows you are attending, new product functionality, customer wins, ROI studies, additional markets served or just periodic thought leadership, we can create a regular program of additional analysis and content to keep your content calendar and revenue pipeline full.
Or, call 414.403.1066 or email.