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THE EXPLAINER
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.


Infrastructure Planning Failure in Neenah, Wis. Has Proptech Software Implications
Neenah subdivision residents going years without roads, existing roads crumbling. We alk with mayoral candidate Scott Becher about the roles of software, hardware and wetware in solving the problem.
Charles Rathmann
18 hours ago13 min read


Tactics for Hard Times in Enterprise Software Sales
Enterprise software pipelines in 2026 are challenging, particularly for middle-market vendors. What can be done to convert leads into opportunities?
Charles Rathmann
Mar 105 min read


The Artificial Intelligence End User Licensing Agreement (EULA) Just Saved Civilization
Anthropic, Hegseth’s Ultimatum and Threats to Safety and U.S. Competitiveness Bucking pressure from the U.S. Department of Defense , Anthropic is refusing to revise its safeguards in its end user license agreement (EULA) and usage policies for its Claude AI model. Hegseth had issued a Friday, March 27 2026 deadline for Anthropic to enable their instance of the technology to conduct mass surveillance and autonomous kill missions. Anthropic CEO Dario Amodei refused , leadi
Charles Rathmann
Feb 283 min read


Why Nobody Gives a Crap About Your Software Marketing Content
One thing lost in the decline of trade publications is objectivity. An individual advertiser has a goal that may prevent them from sharing certain insights or addressing certain topics in top-of-funnel communications used to drive awareness and leads.
Charles Rathmann
Sep 19, 20253 min read
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