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THE EXPLAINER
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.


Why Nobody Gives a Crap About Your Software Marketing Content
One thing lost in the decline of trade publications is objectivity. An individual advertiser has a goal that may prevent them from sharing certain insights or addressing certain topics in top-of-funnel communications used to drive awareness and leads.
Charles Rathmann
2 days ago3 min read


Radical Thoughts on LLMs for Marketing and Communication
An LLM may emulate human speech, but it is still a machine. Our corporeal bodies may be machines--poorly-designed, prone to systemic, acute and chronic issues and decay but machines nonetheless.
But we are not. References to Rene Descartes, Gilbert Ryle, Martin Buber and others.
Charles Rathmann
Jun 245 min read


InSite’s Elevation Pro And Construction Software Modernity as A Selection Criteria
The value of construction software increases when it exposes data and functionality through mobile devices—which is one more capability that
Charles Rathmann
Feb 247 min read


A New Affordable Low Code Construction Project Management Software Option
We sit down with digipark.pro to learn about their construction project management tool built on the Notion low-code platform
Charles Rathmann
Nov 4, 20244 min read
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