While my work involves technology for man-made settings, once I pull on the waders and pick up the 3-weight or 4-weight fly rod, I venture into places man has not touched, or if he has, the traces have long since faded.

Chatbots are notching out web search as the starting point for researching construction software. Why is this bad?

Analyst validation is better than a construction software marketing award. We bring receipts and explain your unique value

Enterprise software pipelines in 2026 are challenging, particularly for middle-market vendors. What can be done to convert leads into opportunities?

One thing lost in the decline of trade publications is objectivity. An individual advertiser has a goal that may prevent them from sharing certain insights or addressing certain topics in top-of-funnel communications used to drive awareness and leads.

An LLM may emulate human speech, but it is still a machine. Our corporeal bodies may be machines--poorly-designed, prone to systemic, acute and chronic issues and decay but machines nonetheless. But we are not. References to Rene Descartes, Gilbert Ryle, Martin Buber and others.

Stoicism puts virtue above all other things which is hard when marketing software against those with other ideals.

Can a 10 minute read vastly improve your software marketing skills? Yes and no.

So you are a director or vice president of marketing, demand gen or performance marketing. You’re charged with taking to market an...