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THE EXPLAINER BLOG
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.


Don’t Use ChatGPT to Research Construction Software
Chatbots are notching out web search as the starting point for researching construction software. Why is this bad?
Charles Rathmann
Jun 86 min read


An Alternative to Construction Software Awards ...
Analyst validation is better than a construction software marketing award. We bring receipts and explain your unique value
Charles Rathmann
Jun 51 min read


Tactics for Hard Times in Enterprise Software Sales
Enterprise software pipelines in 2026 are challenging, particularly for middle-market vendors. What can be done to convert leads into opportunities?
Charles Rathmann
Mar 105 min read


Why They Ignore Your Software Marketing Content
One thing lost in the decline of trade publications is objectivity. An individual advertiser has a goal that may prevent them from sharing certain insights or addressing certain topics in top-of-funnel communications used to drive awareness and leads.
Charles Rathmann
Sep 19, 20253 min read
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