Enterprise software pipelines in 2026 are challenging, particularly for middle-market vendors. What can be done to convert leads into opportunities?

One thing lost in the decline of trade publications is objectivity. An individual advertiser has a goal that may prevent them from sharing certain insights or addressing certain topics in top-of-funnel communications used to drive awareness and leads.

An LLM may emulate human speech, but it is still a machine. Our corporeal bodies may be machines--poorly-designed, prone to systemic, acute and chronic issues and decay but machines nonetheless. But we are not. References to Rene Descartes, Gilbert Ryle, Martin Buber and others.

Stoicism puts virtue above all other things which is hard when marketing software against those with other ideals.