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THE EXPLAINER
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.


Radical Thoughts on LLMs for Marketing and Communication
An LLM may emulate human speech, but it is still a machine. Our corporeal bodies may be machines--poorly-designed, prone to systemic, acute and chronic issues and decay but machines nonetheless.
But we are not. References to Rene Descartes, Gilbert Ryle, Martin Buber and others.
Charles Rathmann
Jun 245 min read


The Bleedover Between Proptech and Contech
Business software has long recognized the bleedover between construction and property management--are these to technologies converging?
Charles Rathmann
Sep 20, 20245 min read


Should You Believe What You Read About Enterprise Software?
Whether you are pulling the trigger on a multi-million dollar enterprise resource planning (ERP) project or a more modest software...
Charles Rathmann
Sep 4, 20247 min read


3 Reasons to Buy Enterprise Software From A Startup
Should you buy enterprise software from a startup? Maybe. Find out more here.
Charles Rathmann
Aug 29, 20245 min read


The Way of The Stoic Marketer in Enterprise Software
Stoicism puts virtue above all other things which is hard when marketing software against those with other ideals.
Charles Rathmann
Aug 2, 20247 min read
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