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THE EXPLAINER BLOG
Irregular insights for people who buy, sell, use or otherwise care about enterprise software.


Demo Report: Construction Software Stalwart hh2’s People Platform for Construction HCM Comes Out of the Shadows
Construction payroll and integration software stalwart hh2 has entered the construction HCM space. How does it stack up?
Charles Rathmann
Jun 115 min read


Don’t Use ChatGPT to Research Construction Software
Chatbots are notching out web search as the starting point for researching construction software. Why is this bad?
Charles Rathmann
Jun 86 min read


An Alternative to Construction Software Awards ...
Analyst validation is better than a construction software marketing award. We bring receipts and explain your unique value
Charles Rathmann
Jun 51 min read


Early Adopter Opportunity: Hey Julia Makes Construction AI Intuitive and Simple
Stack Construction Founder Phil Ogilby Looking for Contractors to Try HeyJulia.ai Stack Construction Technologies Founder Phillip Ogilby is launching HeyJulia.ai, which marries construction artificial intelligence (AI) with a voice interface for the field. As construction software vendors scrambled to add artificial intelligence (AI) to their product stack, either to impress investors or the market, they mostly picked the low-hanging fruit first. While some applications explo
Charles Rathmann
Apr 305 min read


How AI-Enabled ERP Is Setting Up Customers and Software Vendors for Disruption
When ERP vendors embed AI tools in their products, what questions should prospects and customers ask about the future?
Charles Rathmann
Apr 126 min read


Radical Thoughts on LLMs for Marketing and Communication
An LLM may emulate human speech, but it is still a machine. Our corporeal bodies may be machines--poorly-designed, prone to systemic, acute and chronic issues and decay but machines nonetheless.
But we are not. References to Rene Descartes, Gilbert Ryle, Martin Buber and others.
Charles Rathmann
Jun 24, 20255 min read


The Bleedover Between Proptech and Contech
Business software has long recognized the bleedover between construction and property management--are these to technologies converging?
Charles Rathmann
Sep 20, 20245 min read


Should You Believe What You Read About Enterprise Software?
Whether you are pulling the trigger on a multi-million dollar enterprise resource planning (ERP) project or a more modest software...
Charles Rathmann
Sep 4, 20247 min read


3 Reasons to Buy Enterprise Software From A Startup
Should you buy enterprise software from a startup? Maybe. Find out more here.
Charles Rathmann
Aug 29, 20245 min read


The Way of The Stoic Marketer in Enterprise Software
Stoicism puts virtue above all other things which is hard when marketing software against those with other ideals.
Charles Rathmann
Aug 2, 20247 min read
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